BACANA COFFEE
The word "Bacana" in Latin American countries has many meanings, but the most common one is an excellent form of the word "good." And when it comes to coffee, this is truly the case. It is harvested from the best plantations in the Serrano region and immediately sent to the UAE for roasting and packaging. No intermediaries. Fresh, aromatic, with a Brazilian character.
In developing the packaging, our task was to convey these very qualities. We conducted a detailed analysis of the coffee market in the entire MENA region and created a design that stands out the BACANA brand among numerous producers while also aligning with the region's culture and its deep love for coffee.