Restyling of chicken product packaging from Admirals. The agency was tasked with updating the packaging, focusing on naturalness and healthy lifestyle.
To achieve this, the design concept of the new packaging used a color scheme of natural shades, imitation of craft paper and an attractive food zone.
It was also important to show that this product category is part of the Admirals brand product line.
In addition, the design system included the principles of product differentiation using color coding and clear visualization of the food zone, which will make it easier to navigate among the variety of products.